Like almost all administrative offices, the first pass must go through the secretary's office. As Ouyang Tong was walking forward, he was stopped by a woman in her thirties. This woman is wearing non professional clothing, with a style similar to that of Wang Yudan, belonging to the type with good texture, exquisite workmanship, elegant and unique style. However, the person behind this high-end fashion only left Ouyang Tong with a shrewd impression and has nothing to do with beautiful women.
The female secretary stopped Ouyang Tong and asked, 'Excuse me, are you Mr. Ouyang Tong?'?
Ouyang Tong said, 'Don't be a gentleman, just call me Ouyang directly.'. The female secretary smiled and said, 'Teacher Ouyang, the chairman is waiting for you. Please come with me.'. So, the female secretary led Ouyang Tong into Wang Yudan's office. After all, it is the office of a big entrepreneur, exceptionally luxurious and grand. The office is divided into three areas. The first is the office area, which consists of a large office, bathroom, and lounge. The second is the leisure area, which is mainly a reception room with several display cabinets displaying cigarettes from various brands around the world, including some of the earliest brands. Ouyang Tong doesn't know if these brands are models or physical objects. If they are physical objects, where did they come from? Some brands have disappeared hundreds of years ago. How were these few remaining cigarettes preserved? The third part is a reading room with a similar structure to a leisure room. The main body is also in the form of a reception room, but the cigarette display cabinet has been converted into a bookshelf, displaying tens of thousands of books, including some bound books and sheepskin books.
Seeing Ouyang Tong stopping in front of the display cabinet and bookshelf, Wang Yudan said, 'These are all my personal collections, and almost all of my money has been spent on them.'. What about? Does it look like a cigarette museum and a small library? Ouyang Tong said, it looks like it, too much like it. Wang Yudan asked Ouyang Tong to sit down, while the female secretary brewed tea on the side. Ouyang Tong glances at the tea box. Anxi Tieguanyin Tea is estimated to be the best of Tieguanyin. Otherwise, Wang Yudan might not be good at it. The female secretary is very skilled in making Kung Fu tea. First, she uses a wooden clip to clip the tea leaves into a purple clay pot, then pours boiling water into it. After filling the pot with water, she covers it with a lid and pours boiling water around the outer shell of the pot. Then she grabs the pot ear and lifts one finger to press down on the lid and pour out the first layer of tea. It's not poured onto a wooden tray, but used to rinse tea cups. Ouyang Tong looked at the movements of the female secretary and secretly marveled. What surprised him was not the way the female secretary made tea, but her hands. Her appearance is not outstanding, even average, but she has a pair of very beautiful hands. Her fingers are long and slender, and the lines of each finger seem to have been drawn with a ruler. Her skin is very white, and even has a transparent feeling, as if the blood vessels on top can be seen clearly.
Wang Yudan brought over a pile of proposal books and placed them on the table in front of him, then sat down beside Ouyang Tong.
The female secretary finished making tea and was about to leave when Wang Yudan said, "Xiaotong, please sit down. The female secretary sat down on the sofa opposite Wang Yudan. Wang Yudan said, Xiaotong, have you read Ouyang Tong's proposal? Can you tell me your feelings. Xu Xiaotong said, I really like the advertising slogan inside. Tasting human history is actually tasting the history of pursuing excellence and soaring dreams. At that moment, I finally flew up. Create and achieve dreams, quality creates the future. Jiangnan Industry. The advertising slogan is divided into four parts. The first part, combined with the history of human exploration of flight, actually tells the history of human pursuit of flight and cleverly combines it with takeoff. In the second part, at that moment, I finally flew up. Combining the human dream of soaring with Lin Fei's image as an Olympic champion can also be seen as a continuation of advertising narrative, revolving around a flying character and highlighting it. The third part, cleverly turning around, creates dreams and creates the future with quality, focuses on Jiangnan Tobacco, but it is also very subtle. Finally, highlight four words: Jiangnan Industry. These four parts well reflect the beginning, continuation, and combination structure of ancient Chinese poetry, and like ancient Chinese poetry, they have a great capacity, with each sentence having a profound and meaningful story.
Wang Yudan said, don't just say good things, aren't there any flaws or shortcomings?
Xu Xiaotong said, I can't say for sure. I have a feeling that copywriting and visual planning are two different things. The copywriting tells a great story, a poetic tale with great jumps and strong tension. However, the scene is extremely monotonous, consisting only of scenes of Lin Fei training regularly, starting at the Olympics, and running under the national flag after breaking the world record and winning the championship. This set of shots only expresses the second layer of meaning in the copy: at that moment, I flew up. But what about the first layer of meaning? Appreciating human history is actually appreciating the history of pursuing excellence and soaring dreams. Using Lin Fei's training to express it is not impossible, but I always feel that it is too thin, too straightforward, and lacks content. There is also a third layer of meaning, creating and achieving dreams, and quality creating the future. From the current visual design, it appears that Lin Fei is running on the field wearing the national flag, but this portrayal also appears stiff and superficial. Moreover, the most crucial point is that this is advertising for our Jiangnan Tobacco. How can it be reflected? Just the last four words? It looks a bit stiff.
Wang Yudan let Xu Xiaotong speak first because people like Ouyang Tong are very proud and might jump up all at once. He has another sharp tongue, playing with cunning and eloquence. I'm afraid Wang Yudan and Xu Xiaotong combined are not his opponents. So, these words will be spoken by Xu Xiaotong first. If Ouyang Tong refuses to accept them, she will attack from another perspective. When Xu Xiaotong spoke, Wang Yudan had been paying attention to Ouyang Tong's expression and noticed that he appeared calm without any signs of standing up. He secretly felt surprised and felt that Ouyang Tong in front of him was indeed different from the familiar DeShan people.
Xu Xiaotong politely concluded her evaluation, and Wang Yudan asked Ouyang Tong, 'What is your opinion on Xiaotong?'? Ouyang Tong only replied in four words: I am considering. Wang Yudan further asked, 'So, do you still agree with Xiaotong's opinion?'? Ouyang Tong said she is very knowledgeable. I think it's a pity that she doesn't go to work on TV.
Xu Xiaotong quickly expressed her humility and said, 'Teacher Ouyang is too proud of me.'. Ouyang Tong said, let me tell you, I would never shamelessly praise someone. What you just said touched upon an essential issue, which is the essence of television. The essence of television is the narrative quality of its visuals. I admit that the narrative aspect of the current plan is relatively weak, and due to the limited time, I have not found a good way to express it.
Wang Yudan said, since you also agree with this point, then it's easy to say. What worries me the most is self preservation, it's hard to convince you. Now it seems that my worries are unnecessary. Besides what Xiaotong just said, I also want to remind you of one thing. TV commercials should not only focus on the narrative aspect of the visuals, but also embody the ingenuity and impact of this narrative. From the current perspective of visual design, both aspects are insufficient.
Ouyang Tong said, your words have given me great inspiration. I think it's possible to add a background narrative subplot on top of the existing narrative structure. For example, during Lin Fei's training, we bring up a new scene. At the beginning, we don't use Lin Fei, but instead find a child who is practicing running with an early airplane behind him. The child runs with the plane.
Xu Xiaotong said, I like this design. The child kept running and gradually grew up, becoming Lin Fei. The scene has also turned into an Olympic track. Then, the camera turned to the plane, which flew up and Lin Fei crossed the line. At that moment, I flew up.
Wang Yudan said, I also think this idea is good. However, in the third sentence, creating and achieving dreams, quality creates the future, and the visual language may still need to be enriched. Think carefully and come up with a new copy. From now on, Xiaotong will be responsible for liaising with you regarding this matter. If there are any issues, please discuss them further.
Xu Xiaotong said that in the future, he would like to ask Teacher Ouyang for more guidance.
Ouyang Tong didn't want to be polite with Xu Xiaotong. He learned from the lesson of last time and immediately thought of the contract. He said to Wang Yudan, 'Since that's the case, I think we should sign the contract first.'? It would be best if you could prepay a portion of the production costs. You also know that my company is still in preparation and doesn't have much cash flow.
Wang Yudan was very straightforward and said, 'There's no problem with that. The contract terms can be discussed with Xiaotong. I can call you one million first for the advance payment. How about that?'? When will your company open? My gift is quite impressive, isn't it?
Ouyang Tong said, a thousand words, only one sentence. How can I repay you? Let's just commit ourselves to each other.
Wang Yudan said, come on, your body has been promised to too many people. Besides, what's good about your body? A few thin pork ribs, I'm not interested, let's leave them to those who are interested.
Boyi Company will officially open next week, and Ouyang Tong will take this opportunity to invite Wang Yudan to attend the ceremony. Wang Yudan said, next week? Unfortunately, I have to go abroad and cannot make it. How about I send Xiaotong to attend on my behalf?
After hearing this, Ouyang Tong felt a little regretful. He has a lot of connections, but the main ones are concentrated in the political and news circles. Now that he has become the deputy director of a television station, it is not convenient for him to go to the front desk and invite important political figures when it comes to running a company. The only person in the business world who can support their facade is Wang Yudan. It can be imagined that if Wang Yudan could appear at the opening ceremony, it would be a call to action for many potential advertising clients. But the opening date was seen by Wu Nengjian, and the preparation work is almost done. It's not easy to change it at the last minute. This incident taught Ouyang Tong a lesson that doing anything without a plan is indeed not feasible. If he is a well planned person, he should at least set the opening date within Wang Yudan's schedule. Since Wang Yudan cannot attend, we will have to elevate Xu Xiaotong's status.
Ouyang Tong said, since the chairman doesn't have time to attend, there's nothing I can do. However, can I ask the chairman to do me another favor?
Wang Yudan said, go ahead and say it. As long as I can help.
Ouyang Tong said, can we arrange the signing ceremony of this advertising contract at my opening ceremony?
Wang Yudan said, 'You and Xiaotong have arranged this.'. I have fully entrusted this matter to her.
In fact, Wang Yudan is not completely unable to spare time to attend Boyi's opening ceremony, but feels that such a company has a low starting point and limited development space. In addition, from her entrepreneurial perspective, this company has many inherent shortcomings, and its future development is difficult to predict. Let's first distance ourselves from this company and observe it from a third-party perspective. At the same time, let's also observe Ouyang Tong's mall operation ability. It will be beneficial for achieving her big plan without any harm.
Wang Yudan intentionally did not pay attention to Boyi Company, while Ouyang Tong lacked the ability and limited identity to pay attention to Boyi Company. Ouyang Tong's public notice period has not ended yet, and there have been a series of actions on stage. Previously, Ouyang Tong, as the deputy editor in chief, was the head of Jiangnan News Network. He had very tight control over the program. Except for the director and the director, the deputy director in charge could not get involved. Now, the station has arranged a deputy editor in chief to be responsible for the news broadcast. This person has a bad relationship with Ouyang Tong, and he can no longer get involved in this program. In addition, the television station also has two news programs, one is the evening news and the other is the morning news. These two news programs have been in charge before, and Ouyang Tong cannot get involved. In addition, the entertainment program is managed by another deputy editor in chief, who has little relationship with Ouyang Tong. We have already talked to him on stage, and once he is officially appointed, we will arrange for him to be in charge of program production, including news and entertainment programs. Seeing the busy layout in the stage, Ouyang Tong fully understood that since Du Chongguang could not prevent him from serving as the deputy director, he could create difficulties in power allocation and make the heads of several departments he was in charge of all sing against him. These people hold real power. If they don't listen to him, can he still play as the deputy director? If Ouyang Tong were to separate and ignore it, we could probably live in peace. But he doesn't have that kind of personality. Since he has been appointed as the deputy director, he must find a way to be good. Is there any way to break through the heavy siege laid by Du Chongguang? He has no confidence at all.
In addition, he is a provincial official and is currently in the public notice period. Civil servants are not allowed to do business, so they must not let others know about their company, especially their opponents. Fortunately, when I first considered starting a company, I had no intention of starting it myself. My main goal was to find a way for Yang Dayuan and make full use of my extensive network to quietly earn some money, which could be considered as leaving a way out for myself.
From the current situation, the company is in good condition. Before officially opening, it has already received 2.25 million yuan from Jiangnan Tobacco. With this money, even if there is no business within two or three years, the company can still maintain its operations. There are still a few months until the end of the year to complete the Lin Fei advertisement and maintain a profit of two million yuan. There shouldn't be any problem, right. Since that's the case, why bother him with this matter?
After thinking about this clearly, he told Yang Dayuan that in the future, the main work of the company will be handled by Yang Dayuan, and he himself will only be responsible for major expenses and reviewing financial records.
The entire opening ceremony was organized by Yang Dayuan. He really has a knack for doing this kind of thing. There are no large conference rooms in the wealth center, and the few conference rooms are difficult to accommodate more people. Boyi Company only has less than 100 square meters of space, so if the opening ceremony is held at Boyi Company, it will definitely not operate. If there are not enough guests invited, it will appear to have no influence. In order to resolve this contradiction, Yang Dayuan came up with a solution to divide the ceremony into two parts, one held in the square in front of the Wealth Center and the other at the entrance and office of Boyi Company. But dividing a ceremony into two parts can easily lead to disconnection, especially in terms of scheduling. Since it is the opening of the company, the first agenda is naturally the unveiling of the company's plaque, followed by speeches from all parties. However, the unveiling can only take place at the company's doorstep, not in front of the wealth center. Although they can also place the company's plaque on the Wealth Center Square first, and then move it back upstairs after the unveiling ceremony, it still seems a bit strange. If the plaque is unveiled upstairs and it is inconvenient to participate in the ceremony downstairs. Therefore, Yang Dayuan came up with a solution and rented a satellite live streaming car from the TV station. When the plaque was unveiled upstairs, the two televisions on the square simultaneously broadcasted live footage.
Ouyang Tongyuan planned to have Liu Chengkui, the editor in chief of Jiangnan Daily, and Wang Yudan, the chairman of Jiangnan Tobacco, jointly unveil the plaque for Boyi Culture. However, Wang Yudan was unable to come due to unforeseen circumstances, so he had to seek his help and invite a heavyweight entrepreneur to step forward. Wang Yudan also supports Ouyang Tong and invites Yang Shusen, the founder of the listed company Southern Heavy Machinery, to take on this important task. Several heavyweight guests also attended the ceremony, including Wu Tiantong, the chairman of Jiangnan Nonferrous Metals, who was invited by Qiu Ping, and Zhu Liyi, the chairman of Sunday Advertising Company, who was invited by Yang Dayuan. Saturday is the largest advertising company in Yongzhou City and the leader of the advertising industry. Of course, if ranked by advertising revenue, Jiangnan TV's Viewpoint Advertising Company is the largest. But the perspective is only a setter, responsible for both ends. One is to find some salespeople to go out and promote advertisements, and the other is to be responsible for publishing. They have neither planning ability nor production team, which seems to cover all aspects of the advertising industry. In fact, each link is very weak. Without a strong broadcasting platform like Jiangnan TV, this company would simply not have been able to survive. Sunday is different, this is a company that has developed in fierce market competition. Zhu Liyi is a legendary figure in the advertising industry and even the entire business world in Jiangnan, belonging to the top ten famous women in Jiangnan Province. Zhu Liyi was originally a media person, and she entered the media around the same time as Ouyang Tong. Differently, Ouyang Tong became a journalist as soon as he entered the media, belonging to the backbone of content production. Zhu Liyi joined Jiangnan Daily as an advertiser. At that time, Jiangnan Daily was the leader of the entire media industry, with advertisements delivered to customers without any pressure or challenge. Her position has become a non-technical one, dispensable. However, Zhu Liyi is indeed a talent who has built her own network of contacts in such a cold department. Later, the Yongzhou Urban Daily was founded, and everyone wanted to enter the content production department, seeking connections and acquaintances to become journalists and editors. The advertising department became a place of exile. Julie took the initiative to request to advertise. It was during her time in the advertising department of Yongzhou Urban Daily that Ouyang Tong had several contacts with her. At that time, the feeling was that this woman was very bold, she could make any joke and dare to drink any kind of alcohol. Zhu Liyi's husband was the driver of the president of Jiangnan Daily at that time, and it was through this relationship that she joined Jiangnan Daily. Just as Zhu Liyi was developing well, her husband had a car accident and was paralyzed from a high position, lying in bed forever. The unexpected blow forced Zhu Liyi to reconsider her life path. She resolutely left Jiangnan Daily and started her own advertising company on Sundays.
Yang Dayuan was unexpectedly able to invite Zhu Liyi, which really surprised Ouyang Tongda. He never even mentioned in front of Ouyang Tong that he knew Zhu Liyi.
The ceremony began, and the famous host Wang Hong from Jiangnan Television walked onto the stage. On both sides of the makeshift platform, two large screen televisions were playing music. The melody of "I want to fly higher" repeated repeatedly in the open square, while the TV screen showed a group of white pigeons flapping their wings and flying, appearing exceptionally pleasing to the eye against the blue sky. Wang Hong announced the start of the ceremony and invited Mr. Liu Chengkui, the editor in chief of Jiangnan Daily, and Mr. Yang Shusen, the chairman of Southern Heavy Machinery, to unveil the plaque of Boyi Culture Communication Company. The TV screen quickly appeared in the upstairs hallway, which was covered with a red carpet. Liu Chengkui and Yang Shusen walked over under the guidance of two rows of etiquette ladies. Two rows of etiquette ladies walked up to the company sign covered in red cloth, taking elegant steps and standing in two columns. Liu Chengkui and Yang Shusen stood on both sides, reaching out to remove the red cloth at the same time. Immediately, a etiquette lady approached with a tray in hand, and the two placed red cloth on the tray before applauding.
At the main venue, Wang Hong announced the firing of cannons, and two rows of firecrackers hanging above the Wealth Center were ignited. The enthusiastic sound of firecrackers quickly enveloped the scene in smoke. The guests attending the ceremony applauded together, and the applause on site was thunderous. Ouyang Tong only invited about fifty friends, all of whom have identities. Yang Dayuan was worried that the number of people would be too small and the atmosphere would not be lively enough. He invited about 300 people and hired a etiquette company, as well as his newly recruited company employees. More than 400 people attended the ceremony, and the parking lot in the wealth center was filled with cars alone.
After the sound of firecrackers ended, Wang Hong announced that Yang Dayuan, the general manager of Boyi Company, would deliver a speech. Yang Dayuan is wearing a navy blue suit and a red flower on his chest. He is tall enough and has served as a soldier, with a military demeanor. After standing on stage, he saluted all the guests and immediately won a round of applause. Ouyang Tong, who was in the audience, thought to himself that it was fortunate to have Yang Dayuan on stage. If it were him, it would really look ridiculous.
Xu Xiaotong, who is by my side, said that as a partner, you seem to particularly enjoy showcasing yourself. Ouyang Tong said, yes, he belongs to the peacock genus. Xu Xiaotong said, was it his idea or your idea to create such a big scene? Ouyang Tong said, you're not unaware of my situation. I'm so busy that I've even quit having sex. Where else do I have time to consider these things? He did it all. Xu Xiaotong said, such a large-scale event may cost hundreds of thousands, right? You gave him full authority to handle it? Ouyang Tong said, is there any way? I don't have the time and energy myself, so I can only rely on external forces.
Xu Xiaotong was very curious and said that as soon as the contract was signed today, you would receive three million yuan in production costs. This amount of money can be either too much or too little. Tightly use it, there is a considerable profit, if you are a little loose or extravagant, you can spend it all in a few days. Ouyang Tong said, there's nothing I can do about it. I wish I could split my body in half now.
There are some things that Ouyang Tong did not explain, calling this one moment and that one moment. At that time, when preparing to establish a company, I saw that Wang Yudan's line of work was definitely profitable, and secondly, I saw that Yang Dayuan was about to be laid off. He had worked in a company before, and coupled with his lack of development prospects in the television station, he was idle. Several conditions were combined to establish this company.
It has been proven that this step was taken correctly. The company had just opened and already earned two million yuan, with another two million yuan coming soon. But he never expected that this deputy director would unexpectedly fall on his own head, and he would encounter Du Chongguang's desperate actions, causing him so much trouble that he had no time or energy to bother with the company's affairs. He also knows that since he starts a company, he can't be a hands off shopkeeper, but what can he do? Can't he spare any extra body? Even if he occasionally has some time, he still wants to go surfing in the love field, doesn't he? Fortunately, although Yang Dayuan has many flaws, he has been his friend since childhood. Even if he spends a little extravagantly, it's better to spend a little. Anyway, he doesn't have to worry about not being able to earn money.
The ceremony has ended, followed by a banquet. All guests were invited into the New City Hotel, and the second floor lobby was booked by Boyi Company with over forty tables. In addition, they also booked the most luxurious single room, where Ouyang Tong and Yang Dayuan hosted Liu Chengkui, Yang Shusen, Wu Tiantong, Zhu Liyi, Qiu Ping, Xu Xiaotong and others. Yang Dayuan is very good at creating an atmosphere, sometimes telling jokes, sometimes pretending to be a clown, sometimes reciting poems, and sometimes reciting quotes from Chairman Mao. Throughout the whole scene, one can hear his voice speaking alone and everyone laughing loudly. Liu Chengkui was once Yang Dayuan's superior, and his attitude towards him appeared quite reserved. Yang Shusen and Wu Tiantong seem to have a good impression of Yang Dayuan, and repeatedly say that this little Yang is a talent. Yang Dayuan and Yang Shusen share the same surname, and they even continued their family genealogy. Originally, Yang Shusen was three generations older than Yang Dayuan. Yang Dayuan knelt down on the spot and called on his grandfather to toast Yang Shusen. The second active character on the field is Zhu Liyi, whose true nature as a socialite is fully reflected here. She sings and harmonizes with Yang Dayuan very well, to the point where Ouyang Tong repeatedly speculates whether the two have communicated in bed multiple times? Another person who was originally the most adept at handling such situations was Qiu Ping. In terms of communication, no one present could be her opponent. But it's very strange that she seems more reserved today, just discussing something quietly with Xu Xiaotong, and appearing very cold to Yang Dayuan.
The most special one may be Xu Xiaotong, who hardly speaks to Yang Dayuan. Yang Dayuan respects her with wine, and she only symbolically touches her lips. Ouyang Tong knew that Jiangnan Tobacco would become his major customer, and he made repeated efforts to hope that Yang Dayuan and Xu Xiaotong would establish a good relationship, but Xu Xiaotong remained indifferent. Ouyang Tong was not aware of it. Afterwards, Xu Xiaotong reported to Wang Yudan that Ouyang Tong was not suitable for running a company because he did not understand finance or management, and even did not understand how to judge and employ people. He may excel in other aspects, but in the few areas she pointed out, he is insignificant. These aspects are exactly what a business manager needs. Wang Yudan is also very strange. Xu Xiaotong only attended the opening ceremony of Boyi Company on her behalf. Why can we come to such a conclusion? Xu Xiaotong said, it's very simple. Yang Dayuan belongs to the type of person whose father didn't care or love his mother since childhood. Because he urgently wants to be valued by others, he has been working very hard to please others, digging his brains to say what others like to hear and doing what others want him to do. He is particularly fake, from top to bottom, there is not a single bit of truth about him. He always thought he hid his falsehoods very well, but in reality, he never seemed to grow up. The trick of hiding falsehoods can be seen through at a glance. Strangely enough, such a clumsy trick can be seen through by those around him, but Ouyang Tong can't see through it. Doesn't this mean that Ouyang Tong has a problem with his ability to see people? Besides, how can one be indecisive when running a company? Is it a good company if he hands over the company to someone else and leaves it alone?
Wang Yudan said that just because you hand over your company to someone else, it doesn't necessarily mean you can't handle the company well, right? Isn't there still a professional manager?