Jordan's statements were not very astute, and some black rights groups expressed that Jordan's words were from the standpoint of a capitalist, and he did not truly consider the interests of black people.
Another incident escalated the criticisms Jordan faced in this regard to a peak.
During the North Carolina legislative election, Democratic Party African American candidate Harvey Gantt invited Jordan to endorse his campaign.
Gantt's competitor was Jesse Helms, a conservative Republican representative and a well-known racist, whose racial policies led to a tense standoff.
Gantt hoped that Jordan, who had enormous influence among both black and white communities, would support his platform and sway the moderate voters.
However, Jordan responded, "I can't participate in such political endorsements because Republicans buy sneakers too."
Jordan was not interested in politics; for him, basketball and business were more important, and ultimately, Gantt lost the election.